Overview
At Black Lotus, I worked on the UX, UI, and visual design for newDay. NewDay is a productivity app that helps users make the most of their day. The app logs your activities and allows users to create flows of their best habits.
Timeline: December 2020 - April 2021
Responsibilities: Visual Design, Branding, UI, UX, Illustrations, and Animation
Problems with existing productivity apps
Solution
Help user make the most of their day by staying motivated and productive. Creating joy while doing the activities and positive reinforcement helps users be productive. Utilizing a timer and voice commands as users are doing their activities helps keep them focused.
Developing design aesthetic
I created a mood board to develop the visual design language for newDay. I took inspiration from video games because they create joy and would help motivate users to log activities.
Illustrations are futuristic, fantastical, and delightful.
Pleasant and calming to create a positive experience for users.
Illustrations based on the setting and rising sun.
Sunrise/sunset colors to represent a new day.
Illustrations by : Monument Valley (top right+left)
UX Flow
User Testing Wireframes
Final Design
Character design
I conceptualized a grim reaper character to motivate and provide guidance while using the app.
Changing weather background
The gradient background changes throughout the day, matching the weather of the user’s location. The font changed from gray to white as it goes into dark mode.
Celebration
To instill accomplishment with positive reinforcement, I worked on a celebration animation to reward users after they complete their tasks.
